Four Free Tools for Small Business SEO
Many small business owners are overwhelmed with solicitations for SEO (Search Engine Optimisation) help by phone calls and emails. Making a decision about increasing your web presence for business growth is difficult. Some people overwhelm with technical jargon to make you feel ignorant. Some give downright false information, like promising to get you the number one ranking.
Educating yourself enough to make a decision is worth the time. It doesn’t take long. Taking an hour or so to educate yourself about what search optimisation is and what is does is your first step toward making a decision to find the right optimisation service for your business. For a quick introduction see The Invisible Power of SEO.
Free Tools To Get You Started
Google is the world’s largest search engine. The engineers designed search to quickly gather information about your website. [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][ctt title="The clearer the information you give search, the more readily your site is recognised and valued." tweet="The clearer the information you give search, the more readily your site is recognised and valued. #seo" coverup="U_k2a"]
Google offers five free tools to assist you in creating and maximising your business web presence.
1. Google Business Page www.google.com/mybusiness is a website page on Google+. Here you can clearly tell search what your business does, when it is open, where it is and how to reach you. When you go to the website you will be guided through the steps of making a choice about your business category, how you deliver service, and the details of your business. Be sure to link your website to your Business Page and link the Business Page to your website. For more about the Google Business Page and it’s importance see Go Local.
2. Google Analytics http://www.google.com/analytics/ . With analytics you can learn your audience, trace your customer path, and discover which types of prospects respond to your website. Analytics creates daily, weekly, and monthly reports with a click of the button. Be sure to read the information when you sign up. You will learn the basics of using this free tool
For more about Analytics watch Data Dive Live.
3. Google Search Console (Webmaster Tools) https://www.google.com/webmasters/ The Search Console allows you to Get data, tools and diagnostics for a healthy, Google-friendly site. The Console diagnoses problems on your site and advice for making corrections. The Console is a tool to understand and improve your site in Google Search.
One significant tool inside the Console is the Data Highlighter which guides you through adding structured data on your page without modifying the pages themselves. If you know nothing about coding you can still create structured data for every page on your site. The Data Highlighter tool is found under the Search Appearance on your Console.
Here’s a quick video from Google about using Data Highlighter.
4. Google Adwords Keyword Tool https://adwords.google.com/KeywordPlanner The Keyword Planner is designed to help build search campaigns for your website and for advertising. Your enter a term and Planner will list the most relevant keywords associated along with the number of searches for a particular keyword.
To access Keyword Planner, sign in to your AdWords account at https://adwords.google.com. Click the Tools drop-down menu and select "Keyword Planner." If you don’t have an AdWords account, learn how to create one.
Information at Your Fingertips
Introduce yourself to the tools and practice using them. You will discover that basic search optimisation is easier than you thought. Educate yourself with some basics so that if you want to hire a professional to maintain optimisation for your business, you will know enough to ask pertinent questions and listen in an informed manner to the answers.
If the daily tasks of running the business prevent you from exploring the tools, find someone on your staff to take on the basic SEO project.
If you have questions or are look for outside service get in touch zara@actationnow.com. Actation Now! is founded on the concept that consistent action creates business growth.
Zara Altair
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