Why Small Business Owners Should Think INK for SEO
When You Want to Boost SEO and You Don’t Have a Team
Many small business owners are aware of the power of an online presence. They set up a website, write articles, create a Google My Business account, and may develop a social media presence.
Doing all that while running your business consumes time and energy.
Add optimizing for search engines (SEO) on top of everything, and you feel like you need a team.
Artificial Intelligence for SEO
If you’ve been following these articles, you know I advocate for business owners to write their articles to connect with consumers. And that following basic formatting helps search engines understand your content and serve it to the right people as answers to their questions.
Now you can take your SEO to a new level with artificial intelligence from INKforall. INK understands that keywords are only the beginning of how your content reaches readers. And, they understand that various topics (keywords) in your content relate to each other.
INK also helps you find the emotional punch to add to article titles to elicit reader interest.
This article serves as an introduction and overview to how INK can boost your content, without the need of an SEO team. I think it’s the perfect fit for small business owners.
How INK Works
Install INK on your device. Once you’ve downloaded INK, you have instant access to editing suggestions. Use the distraction-free editor to create your content. The free version assists in creating content with:
Grammar and spelling
Topic suggestions
Headline relevance
Emotional suggestions to tug at your reader
Other tools analyze competitors for adverb use and sources for citations to back up your statements.
So, if writing isn’t your forte, you have help creating content that speaks to your client base. INK’s rewriting tool will simplify complicated text or expand a short phrase. The goal is to make your text readable and easily understood. That’s what you want to connect with consumers.
These features are available in the free version.
The SEO Power Up
The SEO benefit for your content is based on a monthly subscription of $35 a month. That’s less than the fee for an hour of time from an SEO tech. And, the subscription gives you the SEO power to fine-tune your text to create competitive content for the web.
Once you’ve outlined your content, use INK’s AI to add elements to increase search engine benefits to your writing.
The SEO suggestions appear in a sidebar.
Score - At the top is a score reflecting the possibility of appearing in the top 10 for ranking. As you follow other suggestions below the score, you’ll see your score increase.
Topical Relevance - Shows you how you compare to other content with the same key phrases. You’ll see phrases that competitors use to rank and a color coding for how your content, compares with those high-ranking phrases.
Word SEO Tasks - Here you’ll find:
Spelling and grammar suggestions
Composition highlighted hard to read sentences that you may want to rephrase
Word count and how it compares to other articles on the same topic
Subheadings or your need to insert more
A readability grade to keep your content easy for general consumers to understand
Reports on the use of adverbs and passive voice
If you know your business, but find writing a challenge, these suggestions will keep your content spot on for clients and optimized for search engines.
Document Tasks - If the basics of preparing your document for the web feels overwhelming, this section makes sure you have everything ready for the web. It guides you through:
Having an image to accompany your text
Using your keyphrase
Creating a meta title
Creating a meta description
With tips and scoring you’ll boost your content’s discoverability.
Headline Tasks - INK walks you through steps to create a headline that’s
Not too short or too long.
Creates an emotion relevance for your readers
Evaluates your headline sentiment to keep you in line with your approach
Creates a separate readability score for your headline
Once you’ve walked through the steps, your content is ready for the web. You’ll have confidence knowing your efforts make your text competitive in your market or industry.
Like Having an SEO Pro at Your Side
SEO professionals use INK to speed their content development and make sure they don’t miss any steps. I recommend INK for small business owners because it is simple to use and walks you through all the steps without being loaded with jargon.
Use INK to combine your expertise about your business with search engine optimization (SEO) assistance from artificial intelligence. It’s a perfect blend for small business owners.
If INK sounds like a solution for your business, attend their weekly Tuesday webinar Getting First Piece Of Content On The Front Page Of Google. Founder, Alex De Ridder, and the INK team, walk you through the features and how they benefit your content. You’ll see INK in action and get your questions answered.
Try the free version of INK to improve your writing, attend a webinar, and then consider subscribing. You’ll dramatically improve your web presence.
Discoslure: I am an INK affiliate and if you decide to subscribe using the link in this article, I will receive a commission.
