Communicate! Framing Authority and Trust

Watch the Midweek Zap here:

+Alexandra Riecke-Gonzales communication authority talks about the how, why, and what of communication. What is important about your message? Does how you say it make a difference? Who are you talking to?  What is framing? Be yourself even in your business.

0:20 Introduction 1:13 Framing - what it means and why it is important 1:46 How you construct your message : components 2:00 How the receiver receives your message 2:39 How to frame and how does audience react 3:01 Business importance 4:10 Importance of phrasing, sentence structure, and words you choose 4:33 Tone is important for audience perception of you 5:24 Different frames for different platforms and your website 6:11 Example of difference between FaceBook and LinkedIn and context 9:59 Importance of consistency in message and tone of voice 11:21 Zebra tattoo distinction: we are all unique 13:24 Be yourself: show your individual striping 13:46 Practice differentiation through original content 14:57 Find the niche market that really fits you 15:08 Don't try so hard! 16:01 Value - make sure your content has value for your audience 17:13 How to be recognized with your audience and search - originality 18:21 How to achieve authority when you are new 19:46 Trust is the slippery fish 20:05 Build trust as an individual first 21:10 Build trust through disclosure 23:33 Build a language about yourself and your business to build authority 25:30 Keyword importance 27:02 Understand your keyword space 27:48 Create content to communicate, then find the keywords within the content 30:18 Alex shares her history of how she made her mark

*Hashtag: #MWZ * Please use for your tweets and when sharing out the show.

Like the topic? Know someone that will enjoy it? Invite your friends!

*About Alex:*

My roles keep changing! And as frustrating as it is when I attempt to pinpoint exactly what I do, it makes perfect sense: I work on the web! Of course my roles are going to constantly change. If I wasn’t evolving as not only the Web evolves but Google+ evolves, then I would be worried.
I am a full-time graduate student at Kent State University and a Teaching Assistant. 
With such an extensive background in education I am the kind of person who grabs an idea and runs with it…

Host +Zara Altair  created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!

For more about Zara and YOU Plus training visit actationnow.com.

Zara Altair
Actation Now!
zara@actationnow.com
Google Me

Catch past Midweek Zap shows:
http://goo.gl/IgYCRKhttp://goo.gl/IgYCRK Past Shows                                                                  

Related articles across the web

• Grow Your Biz! Your Google Business Page
• Measure Your Market. Analytics You Can Do.
• Midweek Zap - What's Your Worth? Business finance.
• How Can I Use "Fuel" in My Small Business
• Question Authority - Google Answers with David Amerland
• The Evolution of Semantic Search and Why Content is Still King
• The Future of SEO: Topics Instead of Keywords