Content Links Add Value for Branding, Search, and Customer Loyalty

Links Add Value to Your Content

Adding links to your content enriches your reader's experience. Links expand your site visitor's connectivity with your brand. The way you write has shifted to natural language and structured concepts changed as search engines become more sophisticated. The way you use content links is equally organic.

Strategic content links add value and create a deeper relationship with your reader. Links expand connectivity with your website. Semantic writer Teodora Petkova examines the resulting intertextuality that emerges and writes about this on her website and in her book. 

Links build connectivity. Connectivity creates bonds. Using links creates a connection with your site visitor.

What Links Should You Choose?

You create each page focused on one topic. The links you choose to include serve a purpose. That purpose is to enrich your reader's experience.

Links that deepen your reader's understanding of the topic are your number one choice. Your site visitor is there to learn more about your topic. The links provide more information related to the topic.

A deeper understanding should be the primary goal of any links in your content. Links expand the context of your topic.

Internal Links

Use internal links to another page on your website to reference another page. That page may be instructions on how to use a product, or an explanation of a service. Links like this demonstrate your in-depth coverage of a topic related to your new content.

External Links

Use links that send a reader to another website to emphasize and expand on your topic or to reference a deeper discussion of your topic. You might link to a research paper that reinforces your position or a white paper that gives your reader more extensive knowledge.

Use Descriptive Anchor Text

Anchor text comprises the words that describe the link. Use descriptive words as anchor text. For example, ABC's White Paper on Third Party Logistics as anchor text tells your reader and search engines the subject of the linked material. That language is more specific than go here to read more.

Descriptive text helps your reader and search engines understand the value of the link. Readers understand the point of clicking on the link because they know what the subject is. Search engines understand the subject of the linked material and they also understand the added value of relevant material in the link.

Your Link Strategy is a Powerful Business Tool

Your link strategy can determine your success as a website. It can strengthen your brand's search presence and improve rankings and customer loyalty exponentially. For the best results, use internally linked and optimized anchor text that captures the value of the site, business, and its material.

Put links at the most important parts of your content while using descriptive anchor texts.

A clear link strategy enhances your web content.

Search

A link optimized page can punch well above its weight by appealing to search engines as resource-rich compared to competitor pages.

Branding

A clear link strategy builds a perception of credibility, usefulness, and trustworthiness of your brand. Information expanded through links establishes reliability for your business as a source of information.

Loyalty

Once site visitors experience repeated connection to resources with your links, they build on positive experiences to perceive your business as a trustworthy source of information.

Marketing

Links on frequently visited pages can increase brand reach, greater brand awareness, and effective marketing reach. The links expand marketing reach, as readers perceive your business as a trustworthy source of information.

Links Expand Your Business Connectivity with Customers

Links are significant in all your digital marketing efforts – they can add value to your branding and search and help build and maintain customer loyalty. Whether you plan to use them to drive leads and sales, or just to offer visitors a more convenient way to navigate your site, content links offer a lot of power to incorporate into your digital marketing strategy. If you use them correctly, they can also be a powerful source of digital marketing revenue.

Photo by Daria Nepriakhina on Unsplash