Visualize Engagement - The Personalized Power of NOD3x

Wed, Sep 3, 12:00 PM - 12:40 PM

Connect the Dots

With powerfully designed personalized search you can target influencers and prospects, create and schedule posts all in one place.

Lee Smallwood of NOD3x brings a bit of measurement, a bit of engagement, and how to control your presence online. And,  the secret of good Thai Green Curry.


0:23 Introduction: Lee Smallwood 2:52 Introduction: John Dietrich 4:23 John Dietrich and 20 member staff at NOD3x. John serves as the front of house. 5:46 Introduction to NOD3x the live infographic. 6:31 Dashboard gives a live view of what is happening and filters out information that is not relevant 8:00 Dashboard walk-through with Lee Smallwood 8:16 Use hashtag to initiate project/search 8:34 Data sources from Google+, twitter, Facebook, Instagram, and news where conversations on the keyword are taking place. 8:53 Everything on NOD3x is clickable. Load posts and interact with them on NOD3x. 9:17 At the word cloud visualize the most commonly used words. 9:45 Basic sentiment analysis 60-80% accurate. 10:10 Country perspective, where people are posting about the subject. 10:28 Top posts, top hashtags, top days and top times. Plus list of influencers. 11:07 See other hashtags that are being used for semantic relationship among content. 11:50 Audience comment: use NOD3x for timing. 12:15 Important to provide as accurate information as possible. 12:53 John discusses days and times as platform specific. 13:44 Integration of scheduling posts, you can post automatically straight from NOD3x. 14:27 Type of content being shared is easily understood 15:23 Understand what people like to engage upon the most. 15:42 Audience comment. Difference between free and paid plan. 16:36 Announcement of discount code for 20% off for the audience. Code TMZ20 18:06 Audience question: Different plans and different examples of platform results. 18:41 Plans. Many plans based on your needs.Circloscope integration. 19:22 Additional data sources: twitter, Facebook, Instagram. Next week LinkedIn. Followed by Vine and Pinterest and tumblr. 20:29 Individual tailoring for individual needs. 21:38 Virtual mentor feature. Analizes searches. Analizes posts. Takes the guesswork out. Daily action plan. Suggest the best Google+ post ad. 23:49 Demonstration of different data sources. 24:10 Ability to apply filters such as sources. The dashboard refreshes. 25:50 Click through to profile to get profile summary. 26:47 Specific reflection on each social network. 27:25 Question from audience. Details about various plans. 27:58 Currently revising landing pages for each offering. 28:51 Unable to share from Instagram yet. 29:27 Audience commeent. Like the flexibility. 29:59 Thai green curry secrets. Recipe fish sauce, fresh coriander and basil pesto. 31:57 Question from audience. Benefits for individuals who are not in marketing. 32:31 Good for connecting you with other people who share similar interests. 33:02 Non-business uses such as research, hobbies, photography. See what's trending. Or your own personal blog. 34:19 Posts in other languages show up as well. 34:55 Semantic relationship and hashtags provide the ways to find posts in other languages. 36:29 Next week's guest Mani St.Victor. *Hashtag: #MWZ * Please use for your tweets and when sharing out the show.

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About Lee: Tagline Joining the dots... literally! Introduction +NOD3x™ People I do stuff for

Coca-Cola, Audi, Financial Times, Audi, Mizuno, Nokia, Carlsberg, Island Records, Virgin, Pizza Hut, Sarah Beeny, K-Swiss, Axa, Costa Coffee, Stella Artois, Rachel's Organic, Hornby, Hollywood Bowl, May Gurney, TalkTalk, Orange, Kwik-Fit, Corsodyl, Primark, Ericsson Money, Campari, Dow Jones, Huggies.

Launched +NOD3x  ( July '12, an online application that visualises individuals connections and engagements across Google+, YouTube, Twitter, Facebook, Linkedin, Blogs and the wider web. Free to use for all G+users

Circles You Could Add Me To

- SNA (Social Network Analysis) - Big Data / Data Mining  / Analyst - SEO - Social Media

- Social SEO - News - Social Search - Nerd / Geek - Guitarist / Musician - Rugby Fan - MBA Grad - Professional Speaker - Lecturer - Editor (

And I'll be astonished if you've read this far... but thanks if you have :)

Always up for a good chat so don't be shy - say hi ;)

Cheers for reading

Lee x

Bragging rights I make a good Thai Green Curry

Host +Zara Altair  created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here! Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.

For more about Zara and YOU Plus training visit Catch past Midweek Zap shows:

Zara Altair Actation Now! Google+ Personal Trainer Google Me Google+ Partner Playbook


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