Social Wrath with David Amerland
Wed, Dec 17, 12:00 PM - 12:40 PM
0:43 - Introduction I’m not an angry person. 2:56 Ways to engage when someone is not happy with what you say 3:36 No sarcasm fonts, no fonts that say “this is something I feel really deeply about” 3:56 The key is communication. It has to start with us. 4:06 The other person is also investing time and energy in the communication 4:15 Stop and ask why. Ask for an explanation. 4:28 What we say on social media is invested in our brand building efforts 4:55 Buttressing efforts from our original passion only adds fuel to the fire 6:01 If you get worked up about a comment just walk away, cool down, and come back. The heat is gone. 7:59 It’s making the human connection. 9:52 Comment Write your venomous reply, save it, come back tomorrow….See if you’d be proud sending it now. 10:20 Give it twenty minutes. 11:04 The luxury of reason and the emotional response. 11:28 Comment When we buttress our own position, we are also digging trenches and getting ready for ‘war’-the other person sees it that way and brings in bigger guns! 12:09 When we take the time to research a reply, we are now invested in the comment. 12:42 We are learning new literacies in the social media age. 13:05 We have the luxury to think. 14:56 Comment (In a community)Hey, we are community. Other people come to our support. 15:43 If we go in with preconceived ideas, we’re only setting ourselves up to fail. 16:43 Trolls are people who are there simply to get a reaction by being purely negative. 17:45 Comment Before the reaction set in, I try to reread and be sure that I have truly understood….If there’s any doubt, I chalk it up to misinterpretation. 18:24 Unless we actually have a core theme strategy we’re going to fall into the trap of not looking for the misinterpretation. 19:53 Comment : Step back. Be gracious. Never write anything down that you would have to explain your reactions to your mother later. 20:21 Social media is like having a conversation in your grandmother’s living room. 21:05 Develop a thick skin to the initial reaction until convinced the person has something of value to say. 21:12 Judge people by the content, not just the wrap around. 22:39 Ultimately we are all fallible and we are all human. We need to all cut each other some slack. 24:22 The tone argument. Your reaction is not to what they said but the way they said it. 25:46 Comment : I’ve developed a thicker skin….I normally sit back and ponder a while before making a comment back to anything snide. 28:25 Comment What do we do to a trouble maker’s comments where they are aimed at making us mad? If it’s all just insults. Do we report them and block them? 28:55 Several ways of dealing with this. 28: 58 Usually if you ignore them they go away. 29:05 If they persist and become troublesome, report them and block them. They can no longer see your content. 30:31 Question A study found that anger is the fastest spreading emotion on Social Media….Why is anger prevailing over joy? 30:55 Another study says we tend to be nicer because we have that ability to disconnect and feel safer. 31:26 Anger is spreading because it gives us the permission to be angry. 32:18 We all, suddenly, become responsible. 32:42 Give everybody the opportunity to actually assess your anger. 33:32 Comment If it’s a personal attack I ignore it and block. If it’s oppressive or unjust to a group, I speak up…. 34:09 The moment we witness an attack then it becomes an issue of justice. There we are obligated to have some kind of opinion.This is part of our social media obligation. 36:47 David is working on a couple of books that will come out at the beginning of 2015. One addresses some of the issues discussed today in a narrative structure.
Tagline Author, Speaker, Analyst. Introduction I travel a lot. I surf the web even more. Over the last four years I've spent time in fifteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. I also spend more hours, each day, online than most people would consider to be healthy. The one stability in all this is Google+ where I can be found, time allowing, on most days. It has become my anchor.
In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense.
Sensemaking changes everything.
Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food.
Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web.
Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many).
Professionally I advise a handful of companies globally, blog for a number of websites, includingForbes, journalism.co.uk, and socialmediatoday and write for magazines and newspapers.
I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on mywebsite.). I advise a couple of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers.
Some of the Events I have been part of: SEO in the Sun (SEO & Introduction to Social Media) Manchester SES (SEO) Business Group Digital Conference (SEO & Social Media) Rutgers University mini-MBA (SEO and Social Media Crisis Management) Shanghai APAC executive SEO & Social Media Crisis Management training. MxDE Senior Executive Program, Zug (Piercing the Search Bubble). SMX East (keynote speech on Entities in semantic search) Semantic Technology & Business Conference panelist SMX London Associated with: SynaptIQ+ Rutgers Center for Management Development Digital CRM My Books Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence Google+ Hangouts for Business SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow (release imminent) SEO Help: 20 steps to get your website to Google's #1 page Online Marketing Help: How to promote your online business using Twitter, Facebook, MySpace and other social networks. The Social Media Mind: How Social Media is Changing Business, Politics and Science and Helps Create a New World Order Getting to No. 1 on Google in Simple Steps Brilliant Search Engine Optimisation
Currently working on: Updating SEO Help with 20 semantic search steps (out by the end of November, I expect). Working on one more project about which I can't yet say anything. (Sorry) If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web. I have, however, created an RSS feed for it so you can keep track of everything I write here.
The best way to reach me is through Google+ or my website:davidamerland.com. Bragging rights I used to wear a suit.
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Host +Zara Altair created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here! Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.