Midweek Zap - Your Shirtless/Shoeless Fans

Your Shirtless/Shoeless Fans

How to find the followers that promote your business.

+Ben Fisher  founder of +Steady Demand,  the way to “go viral” as a business. Show others how to follow. Special Surprise Guest +Christine DeGraff

I'm super excited when Ben joins the show. The concept of Steady Demand matches that of Actation Now!. Keep that flow going.

1:05 Introduction +Ben Fisher and +Steady Demand 1:12 Shout out to +William Rock one of Ben’s first shirtless/shoeless fans 2;24 Introduction +Christine DeGraff 2:31 Shout out to +Dave Pipe as a shirtless/shoeless fan 3:32 Reason’s Ben invited Christine to join as surprise guest 4:22 Ben plays the original Shirtless/Shoeless video and comments on importance of the concept 4:58 The first dancer is you; dance to your tune/brand message 5:25 Once people start dancing around you, they attract other like-minded people 5:38 All of this ties together semantically on Google+ 6:46 Basically, I want a lot of followers but the right kind of followers to come and dance with me 7:40 What being ridiculous really means to a leader 8:12 Be willing to be yourself 8:47 We’re in a human-to-human economy 9:01 Christine points to audience member +Phil Bowyer as a perfect example of being yourself and outrageous 9:23 Importance of the first follower 10:12 Ben: Dare to be different, dare to be yourself. 10:27 Mix of business and fun, intriguing posts 11:22 Silliness and light-heartedness in the mix lead to bonding 12:27 As humans we can all relate to humour 13:08 Align the content of the humour to speak to the brand presence 13:46 Comment +Phil Bowyer: It’s all about the fun. Embrace the silly. 14:28 Question +Molly Youngblood Geiger: Automation to promote Google+ Business Pages? 15:03 You still have to do the work, tools like +Circloscope can help 16:25 +Circloscope features 16:44 +Friends + Me for automation, but… 17:36 Comment +William Rock: Circloscope rocks but you still have to do the work. 17:57 Christine: It’s a tool. It doesn’t work if you don’t use it. 18:15 Random circling does not increase engagement 19:01 Ben: We don’t want spammers to be our shirtless friends 19:56 Block, mute and blacklist those spammers! 20:32 Steady Demand case study of page building in one month from 20 to 623 followers 21:05 Find targeted followers that will end up creating a conversation with your brand 22:25 Importance of continuing conversation outside of the public space 24:12 Private message communication to reach out 24:25 Ben’s ABC list: find affinity to brand 25:32 Respond with real conversation starter when someone adds you back 26:08 The worst thing you can do 26:48 Not everybody is going to be your customer 28:56 Comment +William Rock: Delayed hello to everyone in the audience. 29:30 Steady Demand new service: formula for helping brands build followers 30:01 Build 100 quality followers in a month for free. Not everybody qualifies. 30:48 Difference between vanity numbers and shirtless/shoeless fans 31:12 First fans may never become customer but the may refer others to you 32:04 Comment +William Rock: The cool part about what you are doing with companies +Ben Fisher, your team is #TEACHING 32:00 Someone in company interacting with the page is the most effective use 32:56 Don’t put your content marketing behind the horse. put it behind the brand 33:19 Google understand the connections among all of your fans 33:48 Comment +Mollie Youngblood Geiger: There is an opportunity for followers to share your information in their network when they hear someone might need your services. 34:15 Comment +Lee Rickler: Not everyone is going to be your customer, but who they know could be. 34:54 Christine; If they are not finding you, you need to go find them. Case study with her dog. 36:04 Ben: Do the work. Go find your shirtless/shoeless fans. Engage with them. You will see the return on engagement and the return on investment will be awesome! 37:20 Christine: Get out there and start engaging. 38:30 +Bandit agrees.

About Ben:

ntrigued - Keep Reading?

I am the co-founder of a company called Steady Demand. We are solely focused on Business Brand Page Management on Google+. To put it simply, we do all the heavy lifting, writing, engagement, developing quality followers and we stay up to speed on social and search so you can focus on what you do best -- growing your business.

( We also educate you along the way ) - Check out this free tool we created to help you check your connection from your G+ business brand page to your website. The tool will also grade your posts and teach you how to make them the best they can be.

We started Steady Demand after a few of our consulting clients came to us and started asking for help with manual penalties. We saw the coming of semantic search ( Hummingbird ) Social Signals and the convergence of Social and SEO a while ago, so we decided to apply Google+ and experiment with how we can help companies rank better naturally.

Using a combination of relationship building, thought leadership and the creation of great content, we will work with you ( as a partner ) to help you meet your business objectives.

The circles I would recommend to putting me in:

Google Plus Educators Internet Marketing and Strategy Google Plus for Business What do I share on Google Plus? Google Plus Tips Google Plus Experiments Google Plus News Sometimes funny things and video game related stuff

For more about Ben: https://plus.google.com/+BenFisher/about +Steady Demand https://plus.google.com/+Steadydemand/about

Host +Zara Altair  created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here! Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.

For more about Zara and YOU Plus training visit actationnow.com. Catch past Midweek Zap shows: http://goo.gl/IgYCRK

Become a Midweek Zap patron for as little as $1 a month: http://patreon.com/ZaraAltair


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