Your Content Has Two Goals
Feed your visitor and lead him toward a sale is the concern of most people who develop content whether it is words, video, slides, or images. Just as important is feeding the search bots which scan the content. The more your information provides answers, the more both audiences pay attention.
The people who visit your business site are looking for solutions. They want information that peaks interest. When you answer questions and recognise why they are visiting, you create a desire for more of that information if it feeds a need. If the final solution to the problem is to purchase your product or service, your site has done a good job.
Solve people’s problems, answer their questions, evoke emotion and entertain.
[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][ctt title="Search bots are like a visitor that comes back again and again." tweet="Search bots are like a visitor that comes back again and again." coverup="23xdo"] Your digital presence is created through careful attention to the depth of the content you create. Search bots, just like other visitors, like answers.
Search bots are like a visitor that comes back again and again. Your digital presence is created through careful attention to the depth of the content you create. Search bots, just like other visitors, like answers. Bots need to know that your site is functional and if your content is relevant.
Your goal is to create content that people like, remember share, and act on. But without good optimization your site won’t be found easily. Kevin Mullet at SMX West
For search you want a distinctive voice, a recognisable identity, and the transparency that reveals your business as unique as you can make it.
Read more about optimizing for search at SEO for Now.