How to Make an FAQ Page Work for Your Business

How to Make an FAQ Page Work for Your Business


Question and Answer Benefits

Website visitors may have questions about your business. Turn them into future customers by answering the top questions prospects have about your business with Frequently Asked Questions (FAQ).

One page contains the most asked questions about your business and provides informative but with concise answers. 

By placing the page in the top navigation of your website you provide on a central location for prospective customers to find answers.

Customers learn details about your business in an easy-to-read format that delivers answers and leads them to purchase your product or service. 

Why a FAQ Page?

A Frequently Asked Question page is a resource for your business. It’s an organized collection of questions with answers to inform your customers. When common questions are clustered in one place the page serves multiple functions.

  1. Address Customer Needs - When customers want more information about your business, you present basic information on the FAQ page. Provide accurate information to increase sales and establish your business as a leader in your industry.

  2. Establish Expertise - Truthful and useful answers establish a sense of trustworthiness in customers. Your business honestly addresses the needs of your customers. As the first touchpoint with customers your FAQ page you can direct them to begin the journey toward an ultimate purchase. 

  3. Improve Sales - Answered questions directed toward the specific needs of your customers, increases conversions. When your answer include links to products and services, customers follow through to make a purchase.

  4. Boost Search Engine Optimization (SEO) - A FAQ page helps search engines understand your business. Not only do search engines understand your business as an entity but the Frequently Asked Question expand on search knowledge about your products and services. Improved understanding of your business allows search engines to select your business as the answer to people searching online and bring more people to your business.

The benefit of taking the time to create the questions and answers is it improves your relationship with customers and heightens search engine understanding of your business. 

How to Create Questions and Answers 

As a business owner, you may be tempted to showcase your best products or services and build questions around them. Resist the temptation. 

Think of your customers first. What questions come up consistently? Use their questions to create your list.

Research the questions real people ask about your business.

  • Have your sales team collect questions they receive from customers

  • Use Answer The Public to find questions real people ask online.  This tool ranks questions for frequency. That ranking tells you the most frequent queries used by people searching online. 

  • Make your answers informative and stress the benefits of your product or service. Be concise with necessary information. Make sure your answers are detailed without being wordy. Link to pages on your website that expand on the answer. 

  • Use an easy-to-use format. Think of your customers scanning the page for the answer they need. Use short paragraphs and bullet points to make your answers easy to scan.

  • Organize the questions and answers so there is a logical flow. Help your customers find all the answers they need. Go from the simplest to the more complex. 

  • As your business grows, add more questions and answers to reflect the breadth of your offerings to customers.

The Safe Place To Discover Your Business Details

Answering common questions on a FAQ page invites customers to learn more about your business and your product or service without having to give you personal details. A customer who understands how your business will benefit them is much more likely to buy. 

If your website does not provide Frequently Asked Questions for your customers, now is the time to add one to your website. 

Photo by Emily Morter on Unsplash

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